The Vision
Behind The Spotlight

From crafting swatches for international ateliers to navigating the backstage bustle of global fashion weeks, Meenakshi’s journey has always been led by curiosity, creativity, and conviction. Her experience spans both the creative and business sides of fashion — having worked across editorial, retail, and marketing with some of the industry’s most respected names.

But it was in the dynamic world of PR and storytelling that she truly found her purpose. After years of building brand narratives and bridging global talent with Indian relevance, a pivotal moment sparked a deeper vision — to create a platform where brand stories are not just told, but felt.

This vision led to the launch of We Tie In — an agency where celebrity, editorial, and cultural strategy come together to build visibility with meaning. Meenakshi continues to champion a more inclusive, intentional approach to influence — proving that real storytelling doesn’t just follow trends, it shapes them.