The Vision
Behind The Spotlight

Meenakshi Nair’s journey in the world of fashion has been nothing short of extraordinary —a seamless blend of creativity, global exposure, and strategic vision. As a design student, she immersed herself in every facet of the industry, from creating intricate swatches for Dolce & Gabbana to navigating the backstage bustle of global fashion weeks, Meenakshi’s journey has always been led by curiosity, creativity, and conviction.

Her journey didn’t stop there, she went on to play a pivotal role in launching the first stores of iconic luxury brands like Valentino, Versace, and Balenciaga in Mumbai, India. These diverse experiences laid a powerful foundation, giving her an unparalleled perspective on both the creative and business sides of fashion.

But it was in the dynamic world of PR and storytelling that she truly found her purpose. After years of building brand narratives and bridging global talent with Indian relevance, a pivotal moment sparked a deeper vision — to create a platform where brand stories are not just told, but felt.

This vision led to the launch of We Tie In – an agency where celebrity, editorial, and cultural strategy come together to build visibility with meaning. Meenakshi continues to champion a more inclusive, intentional approach to influence proving that real storytelling doesn’t just follow trends, it shapes them